Generate Paid Ads Pipeline You Can Actually Prove
The 90-day sprint for B2B marketers who need measurable pipeline growth, not vanity metrics.
Pipeline Proof For Skeptical Execs
Measurable pipeline doesn't lie. These B2Bs generated pipeline they could defend:
Why B2B Marketers Start The 90-Day Sprint
If your paid ads strategy feels like throwing money into a black hole, you're not alone. These are the six reasons to run the sprint.
Can't Prove Paid Ads Drive Pipeline
Your CFO wants proof. Your CEO wants numbers. You have clicks and impressions.
The Cost: Zero visibility into which ads actually convert to revenue.
Attribution Infrastructure Doesn't Exist
You can’t measure what you can’t track. Your tech stack isn’t set up to connect ads to closed deals.
The Cost: Making budget decisions blind without pipeline data.
Agency Missing Pipeline Targets Every Quarter
They promised results. You got excuses. Your pipeline targets are still underwater.
The Cost: Paying for activity instead of outcomes that matter.
No In-House Capacity To Build It Yourself
Your team is stretched thin. Building a pipeline engine from scratch isn’t realistic.
The Cost: Opportunities lost while you try to figure it out alone.
Launching ABM But Don't Know Where To Start
Account-based paid ads sound great in theory. Execution is where everyone gets stuck.
The Cost: Wasted budget on broad targeting that misses your ICP entirely.
Decent Results But You Know It Could Work Harder
You’re getting some pipeline. But efficiency is terrible and you’re leaving money on the table.
The Cost: Never optimizing because you don’t have the data or expertise.
What's Broken With B2B Paid Ads Right Now
Most B2B SaaS paid ads programs are built on outdated B2C playbooks that waste budget and produce leads that never convert to pipeline.
The Three Pillars of The 90-Day Sprint
Bullet-Proof Tracking
We set up offline conversion tracking and server-side tracking so you can finally see which ads influence pipeline. No more guessing. No more defending budget without data. You’ll know exactly what’s working and what’s burning cash.
Precision Targeting
We target proven ICP audiences and high-intent keywords with enough budget to actually make an impact. High reach and frequency for in-market buyers. Top-of-mind recall for future buyers. No more wasting impressions on accounts that will never convert.
JBTD Content
Content that addresses your ICP’s pains, gains, and jobs to be done. We associate your product with the category so buyers remember you when they’re ready. Stop pushing eBooks nobody reads. Start pulling in buyers who actually convert.
B2B Buyers Don't Move Through Funnels
You can't serve them a blog, send an eBook, then nurture them into buying. Only 5% of buyers are in-market right now.
Our playbook reaches in-market buyers with high-intent content and builds recall with out-of-market buyers so they remember you later.
From Strategy to Outcomes
Real results for B2B SaaS companies like yours.
Everything You Need To Scale Revenue
A comprehensive suite of performance marketing services designed to work together.
Paid Advertising
Expert management for Google Ads, LinkedIn, Meta, and more to capture high-intent demand.
CRO
Conversion Rate Optimization to turn more of your existing traffic into qualified pipeline.
SEO / GEO
Search Engine & Generative Engine Optimization to dominate organic search results.
Performance Creative
Data-backed ad creative design that stops the scroll and drives action.
Business Intelligence
Deep data analysis to uncover hidden growth opportunities and revenue drivers.
Conversion Tracking
Advanced tracking setup to ensure every dollar of revenue is properly attributed.
Get Your Free 90-Day Action Plan
Book a 90-minute call with a Growth Strategist to uncover what's broken in your paid ads program.
During this free call, we'll analyze your current setup using data from 200+ B2B paid ads programs to give you:
✅ Exactly what's wasting budget and how to fix it immediately
✅ The exact action plan we'll use if you decide to run the sprint
✅ Zero pressure. The action plan is yours either way
Everything You're Wondering About The Sprint
Can't find your answer? Book a call and we'll walk through your specific situation.
1
How much does the 90-day sprint cost?
The total package including conversion tracking setup and 90-day Fibbler access is $15K for one channel (3 monthly payments of $5K) or $18K for two channels (3 monthly payments of $6K). This gets you everything you need to generate and prove paid ads pipeline.
2
How does the reporting work?
We use Fibbler and Offline Conversion Tracking to connect your paid ads activity directly to pipeline acquisition. You’ll see exactly which campaigns, ads, and keywords are influencing closed deals. No more black box attribution.
3
Who is this sprint designed for?
This works best for mid-market B2B SaaS companies already running LinkedIn Ads or Google Ads who need to generate more pipeline they can actually defend to the C-suite. If you’re spending $10K+ per month on paid ads without pipeline proof, this sprint is built for you.
4
What tech stack do I need to have in place?
You’ll need either Salesforce or HubSpot as your CRM. We use these to connect your accounts and deals to paid ads activity. If you’re on a different CRM, we can discuss alternatives during your strategy call.
5
What exactly is included in the 90-day sprint?
You get 90-day access to Fibbler, full conversion tracking audit and setup, management of your ad accounts, our proven B2B playbook campaign structures launched, and a comprehensive 5-page sprint report at the end showing pipeline influence, efficiency benchmarks, and a scaling action plan.
6
How long does it take to see pipeline results?
Most clients start seeing pipeline attribution data within 30-45 days once tracking is live and campaigns are optimized. The full 90 days gives us enough time to test, learn, and scale what’s working. B2B sales cycles don’t happen overnight, but you’ll have visibility the entire time.
7
What happens after the 90-day sprint ends?
You’ll receive a detailed sprint report showing your paid ads influence on pipeline, which campaigns delivered the most efficient results, journey analysis of high-ACV customers, and a clear action plan for scaling further. From there, you can continue with us, take it in-house, or pause—whatever makes sense for your business.8
Do you guarantee specific pipeline results?
We can’t guarantee specific numbers because pipeline outcomes depend on factors like your ICP fit, sales team performance, and product-market fit. What we do guarantee is that you’ll have bullet-proof tracking, data-driven optimization, and a proven playbook in place. You’ll know exactly what’s working and what’s not.
9
Can you work with channels other than LinkedIn and Google Ads?
The sprint is specifically designed for LinkedIn Ads and Google Ads because these are the highest-intent channels for B2B SaaS pipeline generation. If you’re running other channels, we can discuss adding them during the strategy call, but we focus where we see the best results.
10
How involved do I need to be during the sprint?
We handle the heavy lifting—campaign setup, optimization, tracking implementation, and reporting. You’ll need to provide initial access, approve creative direction, and join bi-weekly check-ins. If you’re a hands-on CMO, we welcome more involvement. If you’re slammed, we’ve got it covered.
11
What if we're just starting out with paid ads?
If you don’t have any paid ads running yet, this sprint can work, but we need to make sure you have the fundamentals in place—clear ICP, messaging that resonates, and sales capacity to handle inbound pipeline. Book a call and we’ll assess if you’re sprint-ready or if there’s groundwork to lay first.