When users have questions, they turn to search engines to answer those questions. The three channels that can be optimized to perform well in search are PPC, Google Shopping, and SEO. With PPC and Google Shopping, you pay Google directly to show your offer at the best positions in the search results. Anyone with the will and the budget can start bringing clicks to their landing pages within hours, if not minutes. This is a good option for time-sensitive traffic needs, and an experienced PPC agency like KlientBoost will employ a wide array of strategies to help you achieve a profitable ROI in the short term and sustainable growth over the long term
SEO (Search Engine Optimization), focuses on optimizing website content to achieve higher rankings in organic search results, effectively drawing in “free” traffic. However, this approach can be more time-consuming, often taking months to see significant results. While SEO focuses on optimizing content for specific keywords, it lacks the precision targeting that PPC offers. Also, even after putting in the optimization effort, search engine algorithms have the final say on rankings, meaning organic visibility can fluctuate.
While PPC is the more reliable option for most businesses, SEO has massive upside and can provide an incredible synergy with PPC spending. Investments in both can help improve ROI across both channels. After spending years watching our clients waste money on poor SEO services that didn’t help them, we added SEO services to our agency so that our clients could experience this synergy for themselves.