Here’s a quick list of best practices for an effective landing page design. (Consider building these into a landing page template.)
First, the page should be fast and easy to use on mobile and desktop. Your landing page visitors are coming from all platforms—make sure your landing page design aligns.
Second, ensure that your message is clear and compelling and matches your ads with relevant content.
Third, show your product or service in action, preferably through hero images or video.
Fourth, use social proof (reviews, testimonials) as much as possible.
Lastly, always have the action you want the user to take easy to access, the user experience is super important, so we always spend time on UX design when creating your landing pages.
Check out our Landing Page Hub to see some landing page design examples and tips and get landing page design ideas.