The Marketing Software That Finds Your Fastest Path(s) To Growth
Kite turns your marketing data into the next best marketing investment.
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Tell Kite Your Goals, It’ll Track & Tell You How To Achieve Them
Make sure you’re making the correct types of changes, all tied to the impact & logic of achieving your goals
Cut Wasteful Marketing with iCPC™ & ICP Traffic Tracking
Powered by 
data, Kite calculates your cost per ICP click (iCPC™) & ICP traffic percentages per source, campaign type, & campaign
Reallocate Budget or Time To Scale? Kite Tracks Every Marketing Move Like an Investment
Meet the “Growth Grid”. Kite tells you where to move budget or spend more to hit your goals faster.
| Priority | Revenue Gain | What | Investment | Speed |
|---|---|---|---|---|
#1 | +$23,500/mo (738% Revenue ROI) | Onsite CRO = +20% CVR | $3,000/mo | ≤ 3 Months |
#2 | +$11,500/mo (383% Revenue ROI) | 2 landing pages = +20% CVR | $3,000/mo | ≤ 3 Months |
#3 | +$9,750/mo (195% Revenue ROI) | SEO = 20% organic traffic/lift | $5,000/mo | ≤ 3 Months |
#4 | +$8,250/mo (137% Revenue ROI*)
*20% CPA Bleed Up | Google Ad Spend Increase | $6,000/mo | ≤ 3 Months |
#5 | +$8,000/mo (107% Revenue ROI*)
*20% CPA Bleed Up | LinkedIn Ad Spend Increase | $7,500/mo | ≤ 3 Months |
Get Alerts on the Big Stuff, So You Can Keep Focusing on the Bigger Stuff
Email & Slack notifications for goal pacing, budget pacing, change history, iCPC™ changes & more…
Proactive Kite Audits, Prioritized From Highest To Lowest Impact
Trained on hundreds of clients & millions of spend, Kite continuously gives you goal-achieving recommendations
| Recommendation | Impact | Kite Score |
|---|---|---|
Campaign X3 CAC Blended CAC is 3.1x target over the last 14 days.
Spend is too concentrated on underperforming ad sets. | High | 1.6 |
Audience Penetration ICP reach is stuck at < 18% vs. goal of 35%.
Unique reach plateaued, and overlapping increasing. | High | 2.3 |
Average Frequency Frequency fell to 5.4, down week-over-week.
CTR is flat while assisted conversions slipped. | Medium | 5.4 |
Day Parting Adjustment CPA between 1-5am is +34% higher than average with < 6% conversions. Reallocating spend could lift ROAS +11-14%. | Low | 7.2 |